The Side-Out Foundation

The Side-Out Foundation is a non-profit organization dedicated to raising awareness and funds for metastatic breast cancer research and treatment. Side-Out funds their efforts through Dig Pink, a program that leverages the enthusiasm of youth volleyball to drive change in cancer care. They partnered with Backroom to engage their existing audience, generate leads for Dig Pink events, and use social media to shed light on key issues, challenges, and educate the public about MBC. I work with a graphic designer on the team to storyboard and create in-feed content.

Project Role | Backroom

Social Media Management

Social Strategy

Social & Ambassador Campaigns

Influencer Partnerships

The Side-Out Foundation Website

The Strategy

Our social media strategy for The Side-Out Foundation focused on engaging our audience across multiple platforms, including Facebook, Instagram, YouTube, Twitter, and TikTok. We prioritized a content calendar with 9-12 posts per month, centered around monthly themes and podcast release announcements. To increase engagement, we actively interacted with followers and shifted our focus to TikTok for Dig Pink initiatives. Our content strategy aimed to highlight key issues, showcase brand values, and share impactful MBC stories.

The Results

Brand Account Merge

Successfully merged Side-Out's organization page with their Dig Pink program page, resulting in a 2.4% increase in followers.

Influencer Campaign Success

Strategically partnered with two NCAA volleyball players to create a compelling campaign that raised over $20,000 in less than a month.

One of the most notable achievements was developing a strategy that resonated with both the Side-Out and Dig Pink community. By executing targeted monthly social media campaigns, we increased follows by 86.5%, content interactions by 148%, organic reach by 432.6%, and views by 108.7%.

Monthly Social Campaigns