Epicutis
Epicutis is a science-based skincare line that treats skin health and not age. Their products use patented active ingredients in small-batch formulations. To enhance their social presence and generate leads, Epicutis partnered with Backroom for a 12-month social and marketing activation. I collaborated with a graphic designer to create engaging in-feed content. I also developed influencer partnership strategies, sourced user- generated content, and managed relationships with influencers.
Project Role | Backroom
Social Media Management
Influencer Partnerships
Content Creation
The Strategy
Our social media strategy for Epicutis aimed to position the brand as a trusted and relatable skincare solution. We focused on creating content that resonated with our target audience, both clinicians and end-users. For clinicians, we highlighted their expertise and compassionate approach to patient care through engaging visuals and stories. This content was designed to spark conversation and build trust within the medical community. For end-users, we emphasized the importance of personalized skincare routines and the journey to healthy skin. By sharing relatable lifestyle content, showcasing product benefits, and visually storytelling the brand's mission, we aimed to inspire engagement and foster a loyal community.
The Results
Clinician Account Success
An average of 100-200 new accounts were opened monthly to expand Epicutis product distribution in MedSpas.
Online Sales
Our social media efforts generated over $1 million in online revenue.
Engagement
By tailoring our social media content for both end users and clinicians, we achieved average engagement rates of 2% on Instagram, 0.7% on Facebook, and 8% on LinkedIn
Follower Growth
Across Instagram, TikTok and Linkedin, we achieved an +11% MoM growth rate. In under 5 months we grew our Instagram following by 5,000.
Social Management + Social Strategy
Instagram Feed
UGC Sourcing