WAWM Sauce
WAWM® is a Trinidadian pepper sauce brand, specializing in crafting unique, high-quality hot sauces that are both delicious and nutritious. They are bringing a taste of Trinidad and Tobago to the ethnic aisles. In 2023, they lost their son, Andreas, and have launched a new Pineapple pepper sauce flavor to raise awareness for neonatal encephalopathy. A portion of all purchases goes to The Andreas Foundation. WAWM® sauce co-founder, Ryan Brown, reached out to me to help build the brand's social presence, implement a new TikTok strategy, assist with content creation, and foster a strong community.
Services | Socially Hooked Package
Social Media Management
Community Management
Social Strategy
Influencer Partnerships
Content Creation
The Strategy
Our social media strategy for WAWM® sauce centered around authenticity, flavor exploration, and community building. We highlighted the brand's Trinidadian heritage and traditional flavor profile, sharing stories and recipes that connected with our audience on a personal level. To showcase the versatility of WAWM® sauce, we encouraged user-generated content, partnering with food influencers to experiment with new and exciting flavor combinations. We also fostered a sense of community by engaging with our followers, and participating in relevant online conversations. By emphasizing these key pillars, we aimed to position WAWM® sauce as more than just a hot sauce, but as a cultural experience.
The Results
Audience Engagement
Increased Instagram engagement by 31.2% in just two months after taking over social.
Content Interactions
Our activities on TikTok successfully resulted in an 832% increase in content interactions in under five months.
Brand Awareness
Executed three successful pepper sauce campaigns on Social Cat that collectively generated over 100k views.
Follower Growth
Across Instagram and TikTok, we achieved a 63% increase in followers after launching a recipe focused strategy, significantly expanding our online community and enhancing brand visibility.
Social Management + Social Strategy
TikTok Strategy + Content Creation
Social Audit + Profile Rebrand
Social Cat Influencer Campaign